Every leaf and every gemstone
is a masterpiece of nature.
We honour the beauty and elegance
of nature to create handcrafted jewellery
that connects you with
a higher sense of harmony
Jewels for the Soul
We are all drawn towards what is beautiful because it connects us with a sense of peace and balance.
Our lovingly handcrafted jewellery is conceived to be inspiring and empowering, and let your inner beauty shine through.
Discover your own treasure >Our values
Purity
We hand-pick each gemstone and natural material we use to create high-quality jewellery you’ll treasure for a lifetime.
Uniqueness
Our handcrafted pieces are imprinted with the gestures and souls of the artisans and designers who participate in their creation.
Responsibility
We nurture friendly relationships with all the people involved in the creation of our products, as well as with their culture and the environment.
Serendipity
Our ultimate goal is to create a sublime garden of little treasures where you can find something valuable for your life.
Our Story
Nadeen, the founder of Joya Jewels, was 16 years old when he came across some artisans selling jewellery and gemstones on the Ponte Vecchio in Florence. He was so fascinated by the beauty and rarity of the stones and beads as they sparkled in the sunlight that he wondered:
“How amazing would it be to travel all over the world, seeking out unique stones, meeting artisans with ancestral crafts knowledge, and joining forces to create little treasures and bring more beauty to the world?”
Then, he made this crazy dream come true…
Discover the whole story of Joya Jewels >The Craftsmanship
Joya Jewels supports and celebrates the mastery and cultural relevance of traditional craftsmanship. We work creatively with many families of skilled artisans all over the world – some of them second – generation – and are engaged in inspiring socially responsible projects.
Learn more about Joya Jewel’s Craftsmanship >How to choose a jewel?
When we’re drawn to an object, such as a book, a piece of art, or jewellery, it usually happens because we recognise it as something valuable for us, waiting to be discovered.
Here is our best advice: trust your intuition and follow your heart. This way, any decision is the right choice.
Discover your favourite jewel >Testimonials from our clients
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