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Spreading joy & beauty over the world

our-story

A crazy dream come true

Nadeen Eilert Rössler, the founder of Joya Jewels, was 16 years old when he first came across some artisans selling jewellery on the Ponte Vecchio in Florence. The colours and raw beauty of the stones and beads enchanted him, as they sparkled in the sunlight. 

He bought some coloured glass beads and, upon returning home to Germany, crafted them into pieces of jewellery. This sparked a crazy idea in his mind: 

“How amazing would it be to travel all over the world, seeking out the rarest and most beautiful stones and materials, meeting the finest local artisans, and combining our creativity to produce unique jewellery that radiates this passion?” 

His epic dream came true, and still inspires him and fills his daily life with joy 40 years later.

In search of inner truth and beauty Joya’s first collection was born

Nadeen was trained in meditation and met remarkable teachers and masters around the world, including in India, Tibet, Thailand, Bali, and the US. 

These journeys showed him that he could combine his passion for travelling, his dream of finding the best craftspeople and designing jewellery with his exploration of consciousness.

He now shares his 35 years of meditation practice through conferences and workshops all over the world, as well as through individual sessions, and he still designs the jewellery himself.

During his stay in India, he met Kailash Gööck. Consequently, Kailash booked a coaching session with him and a beautiful friendship was born. 

Today, Kailash works on moving Joya Jewels forward, contributing with his vision to ensure its sustainability for the next generations. 

about2

JoyaJewels was born from the passion for adventure and discovery, to reveal what is authentic and true, and promotes our aliveness & well-being

Our community
worldwide

Joya Jewels has grown into a community, despite being a small company. We work together creatively and independently, and our team is a colourful mix of different personalities from a wide variety of backgrounds. We are united by our creative enthusiasm and the desire to surround ourselves with beautiful things. We share the same openness towards others, as well as a need to grow and develop as individuals.

JoyaJewels is a collection of little treasures designed to bring joy, beauty, and balance to our lives.

Joy

A feeling of intense happiness in English

Joya

What Portuguese people call a jewel (and a beautiful woman :))

Joya Jewels

A collection of little treasures born from the passion for adventure and discovery, designed to bring joy, beauty, and balance to our lives

IMG_6432

Our values

Purity

We hand-pick each gemstone and natural material we use to create high-quality jewellery you’ll treasure for a lifetime. Joya Jewels specifically emphasises the importance of finding the best raw material possible. Sometimes, we examine thousands of stones until finding the one that is outstanding. Our second main focus is to create not only a beautiful piece of jewellery, but also an artisanal object that respects high levels of standards in terms of durability and safety. We achieve that by supervising each step of the production and tracing the origins of the raw materials to the extent possible.

Uniqueness

Our handcrafted pieces are imprinted with the gestures and souls of the artisans and designers who participate in their creation. Most pieces of the Joya Jewels collection are lovingly crafted by hand. No single gemstone or tree trunk occurs twice in nature, and each artisan imprints in their work the skills and artistry inherited from their age-old culture. This makes each Joya Jewel a real, vibrant, and sparking treasure of nature and human creativity.

Simplicity

At Joya Jewels, we believe that simplicity holds its own kind of magic — quiet, timeless, and deeply true. Each piece we create is guided by this principle. We strip away the unnecessary, allowing form, material, and intention to speak for themselves. What remains is pure, honest beauty — jewellery that feels light, natural, and connected. In our spaces — both physical and digital — we invite you to slow down. To take a breath. To notice. There’s no rush. Just a gentle unfolding, where you’re free to discover what draws you in, what feels like you. Simplicity isn’t the absence of detail — it’s the presence of clarity. And in that clarity, something precious always reveals itself.

Serendipity

Our ultimate goal is to create a sublime garden of little treasures where you can find something valuable for your life. We instil as much mindfulness as possible into the process of creating each piece of jewellery. This sense of flow can be felt in our exhibitions and sales spaces: we like to present our products as openly as possible, so you can take the time to look around and get to know them. Each person intuitively knows best what suits them. This is why we support you in this exploration and give you the space to find what is right for you.

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