New Arrivals
One-of-a-kind treasures

With our handmade
creations we value
your uniqness.
Joya Jewels supports and celebrates the masters and the cultural significance of traditional craftsmanship. We work with many families of qualified artisans around the world – some of them in the second generation – and support inspiring, socially responsible projects.
Life is a journey into the unknown, a mystery that reveals itself in every moment.
Your masterpiece
We are all attracted to beautiful things because they give us a sense of peace and balance. Our lovingly handmade jewellery is intended to inspire, give strength and make inner beauty shine. One of the best ways to choose your jewellery is to choose intuitively. When we are attracted to an object such as a book, a work of art or a piece of jewellery, it happens because it is something valuable to us that is waiting to be discovered.Our tip is: Trust your intuition and listen to your heart. This makes every decision the right choice. We love and encourage our customers to follow their gut feeling.

A crazy dream come true
Nadeen Eilert Rössler, the founder of Joya Jewels, was 16 years old when he first came across some artisans selling jewellery on the Ponte Vecchio in Florence. The colours and raw beauty of the stones and beads enchanted him, as they sparkled in the sunlight.
He bought some coloured glass beads and, upon returning home to Germany, crafted them into pieces of jewellery. This sparked a crazy idea in his mind:
“How amazing would it be to travel all over the world, seeking out the rarest and most beautiful stones and materials, meeting the finest local artisans, and combining our creativity to produce unique jewellery that radiates this passion?”
His epic dream came true, and still inspires him and fills his daily life with joy 40 years later.
JoyaJewels was born from the passion for adventure and discovery, to reveal what is authentic and true, and promotes our aliveness & well-being.
JoyaJewels was born from the passion for adventure and discovery, to reveal what is authentic and true, and promotes our aliveness & well-being.
Our values
Purity
Singularity
Responsibility
Lucky Coincidence

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